The Art of Analytics.
The Science of Advertising.
AdNode is a boutique media agency in NYC for regulated industries, finance and health, and for consumer brands. The partners you meet buy your ads, advise you, and answer for what they did for your revenue and brand.
New York, in watercolor. Painted for AdNode by Nata Ibragimov.
select clients
the art of analytics
What will I actually see?
The AdNode application is an expression of our art. It offers daily data from every channel we buy for you; competitive intelligence such as what AI assistants say about you, competitors’ ads and customer reviews; and every presentation we’ve handcrafted for you, organized around your key objectives.
- Your objective first, the KPIs that predict it, and the media metrics as diagnostics. Curated, not cluttered.
- See your brand the way the market sees it: competitors’ ads, AI assistants, and customer reviews.
- Connected TV, display, paid search, paid social, audio and out-of-home in one report, not six logins.
the science of advertising
How do you decide what to run?
The right message and the right moment are already in the data. We find them, run them, and prove it.
- Know which messages work before you spend. Visibility reporting shows what’s resonating for your brand and your category, in search, in competitors’ ads, and in what AI assistants say.
- Bring your creative. We’ll tell you which version to run, where, and why, and we’ll show you the proof.
- Creative Gap Analysis. The AdNode application pulls creative performance from every channel and brand study, and from sources such as app store reviews, to predict the creative strategy most likely to succeed and show where the gap is.
the world of digital media
What can you buy?
We plan and buy every channel, from web to connected TV to digital out-of-home, as one coherent strategy. As digital natives, we thrive as the landscape expands.
- Deep expertise across The Trade Desk, DV360, Search Ads 360 and Amazon DSP, and direct relationships with the publishers that matter: NBCUniversal, Netflix, Bloomberg, CNBC, Fox, Dow Jones, Yahoo, Spotify, Clear Channel.
- Channels that work together: for one asset manager’s ETF, 10.5 million out-of-home impressions around a single advisor conference, from the airport concourses to the streets outside the convention center to every kiosk inside, alongside display and connected TV, for under $400,000 all in.
Watercolor by Nata Ibragimov
independent by design
Will you tell us if we’re headed for an iceberg?
Since 2018, we’ve been motivated by results, not budgets. When a plan won’t work we say so. We’ve turned down campaign budgets, and meaningful clients, when yes was the easier and more profitable answer. Our largest clients can attest: we’ve warned them about the number of DSPs to start with, or about an analytics setup, before a first service agreement was signed. Collaborative, professional and discreet, with a point of view and the analysis to back it up.
- Direct access to the partners leading your campaigns, not learning on them.
- One fee, for media, with analytics, visibility reporting and strategy included.
- Relentlessly focused on quality: flattening fraud, muting MFA, squashing AI slop.
your partners
Who will I be working with?
The people who plan your media, buy it, read the results and answer your board’s questions. We are supported by an extraordinary internal engineering team.
Mike Rodov
CEO
Runs the firm and the product. Before AdNode, founded and ran an 85-person financial media company. Reads every report before it goes out.
Will Rand
Head of Investing
Leads the media: planning, buying, delivery. Twenty years in digital media, including brand-side buying at Reckitt and co-founding a CTV curation platform.