The Art of Analytics.
The Science of Advertising.
AdNode is a NYC-based boutique media agency, built AI-native, with deep expertise in how finance, health, and consumer brands grow.
select clients
the art of analytics
Being data-driven isn’t about drowning in metrics. It’s about having strong opinions on which questions matter, which is what makes analytics an art form. Your reporting is where those opinions live: every channel, one coherent story, refreshed throughout the day.
- Curated, not cluttered. We take a point of view on which metrics matter.
- See your brand the way the market sees it: competitors’ ads, AI assistants, and customer reviews.
the science of advertising
The right message and the right moment are already in the data. We find them, run them, and prove it.
- Know which messages work before you spend. Visibility reporting shows what’s resonating for your brand and your category, in search, in competitors’ ads, and in what AI assistants say.
- Bring your creative. We’ll tell you which version to run, where, and why, and we’ll show you the proof.
the world of digital media
We plan and buy every channel, from web to connected TV to digital out-of-home, as one coherent strategy. As digital natives, we thrive as the landscape expands.
- Deep expertise across The Trade Desk, DV360, Search Ads 360 and Amazon DSP, and direct relationships with the publishers that matter: NBCUniversal, Netflix, Bloomberg, CNBC, Fox, Dow Jones, Yahoo, Spotify, Clear Channel.
- Channels that work together: for one asset manager’s ETF, 10.5 million out-of-home impressions around a single advisor conference, from the airport concourses to the streets outside the convention center to every kiosk inside, alongside display and connected TV, for under $400,000 all in.
independent by design
Since 2018, we’ve been motivated by results, not budgets. When a plan won’t work we say so, and we’ve turned down spend we didn’t believe in, even when yes was the easier answer. Our largest clients can attest. What follows the no is the useful part: options, a point of view, and the analysis to back the call.
- Direct access to the senior people leading your campaigns, not learning on them.
- Investment discipline brought to digital advertising: one fee, for media, with analytics, visibility reporting, and strategy included.
- Relentlessly focused on quality. Flattening fraud, muting MFA, and squashing AI slop. Everyone at AdNode is technical, and we make it a point of pride to understand the algorithms shaping your campaigns.
your client partners
The people who plan your media, buy it, read the results and answer your board’s questions. We are supported by an extraordinary internal engineering team.
Mike Rodov
Founder
Runs the firm and the product. Before AdNode, founded and ran an 85-person financial media company. Reads every report before it goes out.
Will Rand
Head of Investing
Leads the media: planning, buying, delivery. Twenty years in digital media, including brand-side buying at Reckitt and co-founding a CTV curation platform.