About AdNode

Our Agency

AdNode is a NYC boutique media agency that began in 2018 making software to run better ad campaigns for the largest agencies in the world. We saw where the biggest buyers’ incentives drift from their clients’, so we became the media buyer we thought the market deserved.

We grew up in financial services. Finance and tech nerds at heart, we love a challenge, place enormous value on relationships, and take pride in doing right by our partners.

We never stopped being engineers. We built Clio, our client-intelligence platform, because the analytics are the agency: what we measure, and what we leave out, is the clearest expression of how we think.

Our Advice

Our largest clients have all heard us say no. We’re motivated by results, not budgets; when a plan won’t deliver we say so, and we’d rather lose a project than watch one fail. The no comes with options, a point of view, and the analysis to back the call. And because marketing rarely lives alone, we bring the planning and analysis that helps our CMO clients be good partners to their board, CEO, CFO, and CTO.

Our Community

Business isn’t zero-sum. That’s why we contribute code to the tools we use, give back to our communities, support worthwhile causes, and work to strengthen our industry.

Client Partners

Mike Rodov
Mike Rodov

Founder & CEO. Mike built AdNode to be a profitable, high-performing group. Previously, he founded and ran an advertising supported, 85-person financial media company that raised $14 million in venture capital, which he sold in 2017. Former head of business development at Seeking Alpha, he holds a BS from Boston University.

Will Rand
Will Rand

Head of Investing. Will leads AdNode’s investment and campaign delivery. Previously, he co-founded CleanTap, a CTV curation platform. Before that, Will led brand-side media buying at Reckitt for major consumer brands like Mucinex, Biofreeze, and Durex. A long-time programmatic consultant to Mike’s prior business, he has over 15 years experience.

Let’s Meet

17 State St, 40th Fl. FiDi, NYC

Let’s Talk

Send us a note, contact@adnode.net.

Privacy

We want as little of your data as possible as a general rule, but please do read our privacy policy.

Colophon

Our hero image is by artist Nata Ibragimov. Our primary font is Alegreya Sans from Huerta Tipográfica, which is paired with Crimson Pro from Jacques Le Bailly. We are also grateful to Zeon Studio.