About AdNode

Our Agency

AdNode is a NYC boutique media agency that began in 2018 making software to run better ad campaigns for the largest agencies in the world. We saw where the biggest buyers’ incentives drift from their clients’, so we became the media buyer we thought the market deserved.

We grew up in financial services. Finance and tech nerds at heart, we love a challenge, place enormous value on relationships, and take pride in doing right by our partners.

We never stopped being engineers. We built our own reporting because the analytics are the agency: what we measure, and what we leave out, is the clearest expression of how we think.

Our Community

Business isn’t zero-sum. That’s why we contribute code to the tools we use, give back to our communities, support worthwhile causes, and work to strengthen our industry. We are members of the Financial Communication Society, and we present at the Gramercy Institute’s forums for financial marketers; Mike’s talk on brand campaigns that stand up to CFO scrutiny is on the blog.

How we advise clients, what an engagement includes, and what we say no to are on working with AdNode.

Client Partners

Mike Rodov

Founder & CEO. Mike built AdNode to be a profitable, high-performing group. Previously, he founded and ran an advertising supported, 85-person financial media company that raised $14 million in venture capital, which he sold in 2017. Former head of business development at Seeking Alpha, he holds a BS from Boston University.

Will Rand

Head of Investing. Will leads AdNode’s investment and campaign delivery. Previously, he co-founded CleanTap, a CTV curation platform. Before that, Will led brand-side media buying at Reckitt for major consumer brands like Mucinex, Biofreeze, and Durex. A long-time programmatic consultant to Mike’s prior business, he has 20 years of experience.

Let’s Meet

17 State Street, 40th FloorFinancial District, New York, NY 10004A block from the Battery, looking out at the harbor. Directions

Let’s Talk

Tell us what you are trying to accomplish and what you measure today. A client partner will tell you whether we are the right agency for it.

let’s talk

Or send a note, contact@adnode.net.

Privacy

We want as little of your data as possible as a general rule, but please do read our privacy policy.

Colophon

Our hero image is by artist Nata Ibragimov. Our primary font is Alegreya Sans from Huerta Tipográfica, which is paired with Crimson Pro from Jacques Le Bailly. We are also grateful to Zeon Studio.