Mike Mazya

Investment Lead

Mike Mazya has spent most of his career in finance. A CFA charterholder, he was a Vice President at Goldman Sachs before earning his MBA from The Wharton School and moving to the buyside.

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.¹ Changing these details can also be done all at once, with less annoying error-prone work.

Cookies Then, Cookies Now, Cookies Forever

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.

Who owns the data from your advertising campaign?

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

The Oatmeal-Rasinification of Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

What do you call Google's Adserver?

Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?