Mike Rodov

Founder & CEO

Always a marketing nerd, Mike previously founded and ran an advertising supported, 85-person financial media publisher, which he sold in 2017.

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s. The more interesting story, however, is what the move says about evolving media buying tactics—and why lessons from competitors, or frenemies, partnering together apply for marketers broadly.

AI for Marketers: Stop Switching Between ChatGPT, Gemini, and Claude

A power-move for modern marketers is the ability to fire one prompt at multiple AI services from one interface and compare responses side by side.

Left Wagon or Right Wagon?

This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.