Mike Rodov

AdNode Case Study: Dynamic Video Ads with Live Market Data

Executive Summary A financial services client needed to display real-time market data across 11 key sectors and the S&P 500 in a 15-second video ad, with prices dynamically updating in red or green based on market movements.

AdNode Case Study: Site-Served Custom Creative

Summary A custom DoubleVerify (DV) 1x1 viewability tracker enabled measurement of publisher-served “video hero” units—large, high-impact ad placements that combine video and display elements and are integrated directly into a publisher’s website design.

The Principles That Drive Us

A Message From Our Founder: The Principles That Drive Us

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s.

AI for Marketers: Stop Switching Between ChatGPT, Gemini, and Claude

A power-move for modern marketers is the ability to fire one prompt at multiple AI services from one interface and compare responses side by side.

Left Wagon or Right Wagon?

This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.