AdNode Case Study: Dynamic Video Ads with Live Market Data

Executive Summary

A financial services client needed to display real-time market data across 11 key sectors and the S&P 500 in a 15-second video ad, with prices dynamically updating in red or green based on market movements.

As part of implementing the client’s media buy, AdNode engineered a solution that renders a new video ad every 15 minutes, delivering market data across CTV, programmatic video, direct buys, and YouTube—reaching millions of viewers monthly while achieving above-average performance.

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The Challenge

Client Requirements

The client’s creative agency came to AdNode with a unique challenge: buying for a 15-second video ad designed to showcase intra-day price changes across 11 key market sectors and the S&P 500. The creative concept required:

• Dynamic data visualization: Prices needed to display in red or green to visually communicate market direction
• Multi-platform delivery: The ad needed to run seamlessly across:
  • Connected TV (CTV)
  • Online video (programmatic and direct buys)
  • YouTube
• Real-time accuracy: Market data needed to be current and reflect near-real-time trading activity
• Scale and reliability: The solution needed to support millions of monthly impressions without technical failures

Technical Obstacles

Traditional video advertising doesn’t support dynamic data integration. Static video files can’t update based on external information, creating several critical challenges:

• How to integrate live market data feeds into live video ads
• How to automate rendering a new video every 15 minutes in conjunction with Google’s ad server
• How to ensure consistent, reliable delivery across multiple platforms and millions of views

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The AdNode Solution

AdNode’s team developed a comprehensive solution that addressed each challenge systematically:

1. Video Re-Engineering

Challenge: The original video file wasn’t structured to receive external data inputs.

Solution: Our team re-engineered the source file using industry tools:

• After Effects: Restructured composition layers to accept dynamic data parameters
• Blender: Optimized 3D elements and rendering pipeline for automated processing
• Created data placeholders that could be programmatically populated with live market data
• Established template structure for repeatable, automated rendering

2. Data Integration

Challenge: Securing reliable, accurate market.

Solution:

• Established a license to a market data feed with permissions from the exchange
• Implemented data validation protocols to ensure accuracy
• Integrated with the API to extract relevant pricing information for all 11 target sectors
• Built conditional logic to determine red/green color coding

3. Automated Rendering System

Challenge: Creating fresh videos that are uploaded to the same URL.

Solution: Developed a automation pipeline that:

• Automatically renders a new version of the video file incorporating the latest market data
• Processes at scale without any manual intervention or quality degradation
• Maintains creative integrity while updating data elements

This 15-second render cycle ensures the creative is always showing near-real-time market information, without a human needing to be involved in the process.

4. Campaign Deployment

Challenge: Serving the constantly-updating video to millions of viewers across multiple platforms.

Solution:

• Configured ad server to refresh to the new video creative every 15 minutes
• Balanced data freshness with platform caching requirements and delivery optimization
• Ensured seamless delivery across CTV, programmatic video, direct placements, and YouTube
• Implemented monitoring systems to verify consistent delivery and data accuracy

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Results & Performance

The campaign achieved superior KPIs over a 9-month period:

Metric	Dynamic Videos	All Videos (this Campaign)	Improvement
Viewability Rate 1	88%	72%	+22%
Conversion Rate 2	0.16%	0.08%	+100%

These results demonstrate that dynamic creative ads that provide value to viewers of ads (in this case, current market performance data) can drive increased engagement and response compared to static video ads.

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Key Takeaways

The Power of Relevance

The performance metrics validate a principle: when ads provides genuinely useful, timely information, audiences respond positively. Real-time market data is one example that offers tangible value to investors, turning the ad from an interruption into a resource that delivers branding at the same time.

Seamless Execution for Complex Creative Concepts

This solution required understanding the nuances associated with ad serving dynamic video creatives. Yet for the end viewer, the experience is seamless.

Scalability Matters

Rendering updated videos every 15 minutes and serving millions of monthly impressions requires robust infrastructure. AdNode’s system delivers both innovation and reliability.