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Programmatic Transparency
- Mike Rodov
- Data
The first-look for the Association of National Advertisers study on programmatic transparency is out.
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What do you call Google's Adserver?
- Mike Mazya
- Ad serving
Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?
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