Who owns the data from your advertising campaign?

Mike Mazya
Clients , Data
December 2, 2024

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

You can get a full export of all your data whenever you feel like, without talking to anybody or explaining anything. There should be a button that does that.
You know the source of your data, and can give a hand-wavy explanation of how that source puts it together.
You know every single domain you run on, and when.

Tags :

Programmatic Transparency

The first-look for the Association of National Advertisers study on programmatic transparency is out.

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.¹ Changing these details can also be done all at once, with less annoying error-prone work.

Cookies Then, Cookies Now, Cookies Forever

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.