Who owns the data from your advertising campaign?

Table of Contents

Who owns the data from your advertising?

It’s You, Right? Right?

Correct. It’s you. Here’s what that means in practice.

• You can get a full export of all your data whenever you feel like, without talking to anybody or explaining anything. There should be a button that does that.
• You know the source of your data, and can give a hand-wavy explanation of how that source puts it together.
• You know every single domain you run on, and when.