Who owns the data from your advertising campaign?

Who owns the data from your advertising?

It’s You, Right? Right?

Correct. It’s you. Here’s what that means in practice.

• You can get a full export of all your data whenever you feel like, without talking to anybody or explaining anything. There should be a button that does that.
• You know the source of your data, and can give a hand-wavy explanation of how that source puts it together.
• You know every single domain you run on, and when.