What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal
- Mike Rodov
- Strategy
CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s.
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Left Wagon or Right Wagon?
- Mike Rodov
- Strategy
This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.
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Combine Brand & Performance for Optimal ROI
- Mike Rodov
- Strategy
Marketing teams often commit fully to either brand or performance.
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