What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal
- Mike Rodov
- Strategy
CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s. The more interesting story, however, is what the move says about evolving media buying tactics—and why lessons from competitors, or frenemies, partnering together apply for marketers broadly.
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Left Wagon or Right Wagon?
- Mike Rodov
- Strategy
This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.
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Combine Brand & Performance for Optimal ROI
- Mike Rodov
- Strategy
Marketing teams often commit fully to either brand or performance.
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