Your Campaign Is Only as Good as Your Tags
- Will Rand
- Measurement
Here’s a true story with a real client. A brand (who shall remain nameless) paused all media spend after performance slowed. Everyone assumed the campaign setup was to blame. So we performed an audit, and really dug deep into what was happening on the site. What we found was that there was no native conversion tag on the site, so the bidder had been optimizing on secondhand data the entire time.
Read More