Brand Campaigns that Stand Up to CFO Scrutiny
- Keith Messer
- Dooh
The need to justify advertising investments is hardly unique to Financial Services marketers, but many in the vertical face an added degree of difficulty in doing so stemming from the natural inability to draw direct lines from those investments to company revenue and/or AUM.
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Using Digital Out-of-Home to Amplify Event Marketing
- Keith Messer
- Dooh
When it comes to driving event attendance and awareness, most marketers are quick to invest in social, search, and email. But there’s a powerful, high-impact channel that too often gets overlooked – Digital Out-of-Home (DOOH).
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We Advertise Where Our Clients Advertise
- Mike Mazya
- Dooh
We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance1 as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.
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