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Using Digital Out-of-Home to Amplify Event Marketing
- Keith Messer
- Dooh
When it comes to driving event attendance and awareness, most marketers are quick to invest in social, search, and email. But there’s a powerful, high-impact channel that too often gets overlooked – Digital Out-of-Home (DOOH).
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We Advertise Where Our Clients Advertise
- Mike Mazya
- Dooh
We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance1 as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.
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