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In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

Mike Mazya
Cm360

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.¹ Changing these details can also be done all at once, with less annoying error-prone work.

What do you call Google's Adserver?

Mike Mazya
Dcm , Dfa , Cm360

Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?