Media Buying on AdNode

iOS 26 Didn't Break CTV. It Broke the Workarounds.

Mike Rodov — Wed, 21 Oct 2026 09:00:00 -0400

Clients have been asking how Apple’s iOS 26 affects their campaigns on The Trade Desk. Our answer: iOS 26 didn’t break CTV. It broke the workarounds.

A Tale of Gouda

AdNode Team — Wed, 14 Oct 2026 09:00:00 -0400

Here is a way we told the story of media buying in 2024. Buying great ads for less is easy. Four steps.

Brand Campaigns that Stand Up to CFO Scrutiny

AdNode Team — Thu, 25 Dec 2025 05:00:00 +0000

The need to justify advertising investments is hardly unique to Financial Services marketers, but many in the vertical face an added degree of difficulty in doing so stemming from the natural inability to draw direct lines from those investments to company revenue and/or AUM.

AdNode Case Study: Dynamic Video Ads with Live Market Data

Mike Rodov — Wed, 05 Nov 2025 05:00:00 +0000

Executive Summary

A financial services client needed to display real-time market data across 11 key sectors and the S&P 500 in a 15-second video ad, with prices dynamically updating in red or green based on market movements.

Using Digital Out-of-Home to Amplify Event Marketing

AdNode Team — Wed, 05 Nov 2025 05:00:00 +0000

When it comes to driving event attendance and awareness, most marketers are quick to invest in social, search, and email. But there’s a powerful, high-impact channel that too often gets overlooked – Digital Out-of-Home (DOOH).

AdNode Case Study: Site-Served Custom Creative

Mike Rodov — Tue, 21 Oct 2025 05:00:00 +0000

Summary

A custom DoubleVerify (DV) 1x1 viewability tracker enabled measurement of publisher-served “video hero” units—large, high-impact ad placements that combine video and display elements and are integrated directly into a publisher’s website design.

The Principles That Drive Us

Mike Rodov — Tue, 19 Aug 2025 08:00:00 -0400

A Message From Our Founder: The Principles That Drive Us

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

Mike Rodov — Thu, 17 Jul 2025 08:00:00 -0400

CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s.

AI for Marketers: Stop Switching Between ChatGPT, Gemini, and Claude

Mike Rodov — Wed, 09 Jul 2025 08:00:00 -0400

A power-move for modern marketers is the ability to fire one prompt at multiple AI services from one interface and compare responses side by side.

We Advertise Where Our Clients Advertise

AdNode Team — Mon, 02 Jun 2025 05:00:00 +0000

We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance¹ as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

AdNode Team — Fri, 25 Apr 2025 05:00:00 +0000

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.¹ Changing these details can also be done all at once, with less annoying error-prone work.

Cookies Then, Cookies Now, Cookies Forever

AdNode Team — Wed, 23 Apr 2025 05:00:00 +0000

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.

Left Wagon or Right Wagon?

Mike Rodov — Mon, 21 Apr 2025 08:00:00 -0400

This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.

Combine Brand & Performance for Optimal ROI

Mike Rodov — Tue, 15 Apr 2025 19:57:00 +0000

Marketing teams often commit fully to either brand or performance.

Who owns the data from your advertising campaign?

AdNode Team — Mon, 02 Dec 2024 05:00:00 +0000

Who owns the data from your advertising?

It’s You, Right? Right?

The Export Table

Mike Rodov — Thu, 28 Nov 2024 05:00:00 +0000

What is one under-appreciated feature you make available to clients?

The Oatmeal-Rasinification of Cookies

AdNode Team — Thu, 04 Apr 2024 05:00:00 +0000

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

Programmatic Transparency

Mike Rodov — Mon, 27 Nov 2023 05:00:00 +0000

The first-look for the Association of National Advertisers study on programmatic transparency is out.

What do you call Google's Adserver?

AdNode Team — Mon, 04 Apr 2022 05:00:00 +0000

Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?