CPM Calc

How the Math Fits Together

Info

Most calculators give you one answer from a few inputs. This tool shows you how all your campaign metrics connect, and helps you get a feel for the data.

Key Features:

  • Live Updates: Change any input to see its immediate impact on all other metrics.
  • Targeted Calculations: Click any green value in the “Formula Relationships” section to automatically set it as your target for calculation.
  • See the Math: The formula being used always shows at the top.
Targets & Formulas
Formula Relationships

Viewability

Impr ร— Rate = Viewable

Cost

Cost รท Impr ร— 1k = CPM
CPM รท Rate ร— 0.01 = vCPM

Engagement

Clicks รท Impr ร— 100 = CTR

Cross-Calcs

Cost รท Clicks = CPC
CPM รท CTR ร— 0.1 = CPC
Calculator

Viewability

Cost

Engagement