CPM Calc

How the Math Fits Together

Info

Most calculators give you one answer from a few inputs. This tool shows you how all your campaign metrics connect, and helps you get a feel for the data.

Key Features:

  • Live Updates: Change any input to see its immediate impact on all other metrics.
  • Targeted Calculations: Click any green value in the “Formula Relationships” section to automatically set it as your target for calculation.
  • See the Math: The formula being used always shows at the top.

Targets & Formulas

Formula Relationships

Viewability Impr x Rate = Viewable
Cost Cost / Impr x 1k = CPM
Cost CPM / Rate x 0.01 = vCPM
Engagement Clicks / Impr x 100 = CTR
Cross-Calc Cost / Clicks = CPC
Cross-Calc CPM / CTR x 0.1 = CPC

Calculator

Viewability

Cost

Engagement