UTM Parameter Pal
Create trackable campaign URLs with UTM parameters for Google Analytics.
For ad servers (DCM). Sets source to %psite=!; and content to {psite}
Generated URL
Links
- AdNode Blog: Different Placements, Same Ads, Different UTM
- Google Campaign Manager: Dynamic Content Macros
- Google Analytics: URL Builders
- Google Campaign URL Builder
- Wikipedia: UTM Parameters
- [UA] Traffic source dimensions [Legacy]
- [UA] Collect campaign data with custom URLs [Legacy]
Table per Google
| Parameter | Required | Description |
|---|---|---|
| utm_source | Yes | Where traffic comes from (google, newsletter) |
| utm_medium | Yes | Marketing medium (cpc, email, social) |
| utm_campaign | Yes | Campaign name (spring_sale, promo) |
| utm_term | No | Paid search keywords |
| utm_content | No | Differentiate ads pointing to same URL |
| utm_id | No | Campaign ID for GA4 data import |