UTM Builder

UTM Parameter Pal

Create trackable campaign URLs with UTM parameters for Google Analytics.

Website URL *

The landing page URL your campaign links point to. UTM parameters will be appended to this.

Campaign Source *

Identifies where the traffic comes from -- the platform, site, or publication. In GA4 this populates the "Session source" dimension.

Campaign Medium *

The marketing channel or mechanism -- how the traffic gets to you. GA4 uses this for channel grouping (e.g. "Paid Search" when medium is "cpc").

Campaign Name *

A name you choose to identify this specific promotion or initiative. Use consistent naming conventions across your org (e.g. lowercase, underscores).

Campaign Term

Originally for paid search keywords. Useful for identifying which keyword or audience segment triggered the ad.

Campaign Content

Differentiates creatives or links that point to the same URL. Use to A/B test ad copy, button text, or banner versions.

Generated URL

Parameter	Required	Description
utm_source	Yes	Where traffic comes from (google, newsletter)
utm_medium	Yes	Marketing medium (cpc, email, social)
utm_campaign	Yes	Campaign name (spring_sale, promo)
utm_term	No	Paid search keywords
utm_content	No	Differentiate ads pointing to same URL
utm_id	No	Campaign ID for GA4 data import